You'll have a lot of alternatives to pick from when it comes to creating an eCommerce site. WooCommerce is one of the better solutions.

What Is WooCommerce and How Does It Work?

The WooCommerce plugin enables you to construct an online store using WordPress. It transforms a normal WordPress installation into a fully working eCommerce store.

WooCommerce makes selling any product or service on your website easy and cost-effective. It allows you to sell both digital and physical items, as well as take secure payments, manage inventory, and sort your taxes automatically.

Most importantly, since WordPress.com and WooCommerce are owned by the same company, Automattic, WooCommerce and WordPress work together seamlessly.

Let's take a look at how WooCommerce got its start.

WooCommerce's Brief History

WooCommerce is a WordPress extension developed by WooThemes. WooThemes is a premium WordPress theme company founded by Mark Forrester, Magnus Jepson, and Adii Pienaar.

Two developers, James Koster and Mike Jolley, were then added to the team to work on WooCommerce. Jigoshop, an eCommerce platform, was the project they were working on.

The first version of WooCommerce was published in 2011 and soon became a success. It had topped one million downloads in less than two years. In 2014, WooCommerce had 4 million downloads.

Automattic was drawn to this product because of its quick development, and it was bought from WooThemes in 2015. After purchasing WooCommerce, Automattic has become the plugin's primary developer.

In the same year that Automattic purchased WooCommerce, it had over 7 million downloads. It is used by more than 22% of the top 1 million WooCommerce-based websites and 28% of all online eCommerce stores.

What's the Deal With WooCommerce's Popularity?

WooCommerce's success stems from the fact that it is related to WordPress.

WooCommerce also has tens of thousands of paid and free themes, as well as plugins, to help you grow your company.

Other reasons for WooCommerce's popularity as a platform for building an online store include:

Both WooCommerce and WordPress are open-source platforms.

WooCommerce is open-source, which implies that any developer may audit, modify, or expand it.

WooCommerce is simple to use, and you don't need to be a coder to get started.

Because plugins may be used to provide a broad variety of functions, WooCommerce is versatile. This does not need any coding skills.

WooCommerce is a mobile-friendly e-commerce platform that works on any device.

WooCommerce is a very secure platform.

As you can see, WooCommerce is the best WordPress plugin for setting up a secure and flexible online store. It's also worth mentioning that WooCommerce provides a lot of value for free. You just need a domain name and some hosting to get started.

What Kinds of Things Can You Sell With WooCommerce?

WooCommerce allows you to sell anything on the internet.

It's often used to promote physical products such as beard oils, jewelry, apparel, coffee, and so forth.

WooCommerce may also be used to sell digital things, make bookings, and provide services.

For example, if you manage a beach hotel, WooCommerce may be used to enable guests to reserve rooms and pay the booking fee.

As a consequence, if you want to sell anything online and accept payments, WooCommerce is the finest option.

WooCommerce's Advantages

There are several advantages to using WooCommerce.

Here are just a handful of the benefits you'll get:

1. It's simple to set up and install

WooCommerce may be installed just like any other WordPress plugin. It's free to get from the WordPress plugin directory, which you can access via the WordPress admin.

After the plugin has been installed, follow the wizard's instructions. The wizards will lead you through a series of questions to ensure that your internet company is appropriately designed.

The appearance and feel of your store will be determined by the theme you choose. It's the same technique for setting up a theme as it is for installing it.

2. Provides almost all of the features needed to run an online store

WooCommerce comes pre-installed with all of the tools you'll need to start selling online right now.

The following are some of these characteristics:

It is possible to sell any good or service.

It allows you to customize your items by adding attributes, tags, and categories.

You may incorporate product reviews in your product listings using it.

It allows customers to look for products depending on their kind, star rating, general popularity, and other variables.

You may use it to link PayPal, Stripe, credit cards, and other payment methods.

Themes may be used to simply alter the layout.

It allows you to apply plugins to improve your shop's functionality.

3. Scalable and adaptable

To increase the functionality of your WooCommerce store, you may utilize plugins and extensions. Plugins are accessible in both free and paid versions.

As a result, you may customize your online store to match your individual needs. On their website, WooCommerce provides a variety of official plugins.

Additional WooCommerce-compatible plugins may be found in the WordPress repository.

4. A Feature-Rich Shopping Cart

Visitors often abandon their carts during the checkout process, making the checkout process crucial in any WooCommerce store. As a consequence, to guarantee that the process proceeds well, this section must be well-designed.

A few of WooCommerce's cart functionalities are listed below:

You are free to use as many payment gateways as you choose.

Taxes may be calculated using geolocation.

Allow guests to check out without first creating an account.

You may make secure checkout a requirement.

You may direct users to their basket after things have been loaded.

5. Product Alternatives

Customers will be able to see how the item looks and operates before making a purchase when they visit your store.

Visitors examine the product's image, description, and, in some cases, video. You can personalize each product listing in WooCommerce so that clients have all of the information they need to make an informed selection.

Here are a few product examples from WooCommerce:

Your store might contain an infinite number of items.

The only limitation is your hosting account.

You are free to add as many product types as you like.

You may create as many product versions as you like.

WooCommerce's inventory management features notify you when a product is out of stock or on backorder.

6. A variety of shipping options

Customers prefer fast and secure delivery, which enhances the whole shopping experience.

WooCommerce comes with a number of built-in shipping options to match your needs. Customers may select from local delivery, flat rate shipping, international shipping, or local pickup at your store, for example.

You may even hide the delivery price until the customer enters their address.

Once a consumer has completed a purchase, plugins may be utilized to add functionality like automated tracking and upsells.

Finally, WooCommerce is the finest option if you want to develop a flexible and trustworthy eCommerce store. It runs on the open-source WordPress platform, which is utilized by a large number of the world's most popular websites.

WooCommerce is a free e-commerce platform that is speedy and powerful. To improve its capabilities, premium or third-party plugins may be employed. If you wish to develop a WooCommerce online shop, please contact us.

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